Our commitments

Our social and environmental commitments are not just important, they are at the heart of our purpose. Maéli is committed to working alongside you for more responsible fashion.

100% de production en atelier d'insertion

1. Reduce textile waste

Our goal: to democratize upcycling, and contribute to a more responsible fashion industry.

The textile industry is one of the most polluting in the world, so we have chosen to repurpose existing materials to minimize our ecological footprint and reduce textile waste.

See our approach

20 tonnes

textiles discarded in France every day

5 tonnes

of textiles recycled each year at Maéli

2. Transmission of know-how

Our do-it-yourself workshops , our sewing workshops in Bordeaux or outdoors, all have one goal: to inspire as many people as possible to create, learn and share .
Sewing allows you to become an active participant in a more responsible fashion industry.

In a van, we travel along the banks of the Loire to lead intergenerational sewing workshops outdoors. These shared moments between schoolchildren and senior citizens allow them to discover upcycling in a friendly and socially conscious way.

FIL GOOD TRIP - Summers 22-23-24

In Bordeaux, we welcome beginners in sewing to support them in their projects. We introduce them to upcycling and encourage them to continue sewing.

THE WORKSHOP - Sept 2024

On Instagram, we'll share our upcycling ideas to inspire everyone to repurpose what they already have at home. A way to plant seeds for the seamstresses and tailors of tomorrow.

OUR VIDEOS - since March 2022

We send out a 100% upcycling magazine by email once a month. We share the most beautiful projects, great ideas, and best practices in upcycling. To subscribe, find the link at the bottom of the page.

OUR NEWSLETTER - since March 2022

3. Empowering women

Because today, 95% of seamstresses are women, it is for them that we design our patterns, so that they feel good in their bodies, free and proud to create.

We also collaborate with professional integration companies and women's cooperatives, where every woman is respected and valued.

And because the commitment goes further, we donate 1% of our profits to the Women's Foundation , which works for women's rights and empowerment .

Sewing has genuine therapeutic benefits . We offer workshops in specialized facilities, particularly for women affected by cancer or people in remission after psychiatric hospitalization. These times of creation and sharing are incredibly rewarding: they improve concentration, provide an escape , and above all, restore self-confidence through the pride of creating with one's own hands .

Amelie et les ateliers avec les femmes atteintes de cancer

4. Promote a short supply chain

We carefully select our suppliers, prioritizing proximity at every stage: from raw materials and their processing to pattern making and garment production. Maéli is above all a human endeavor; we strive to cultivate strong relationships with our partners.

Our partners